Cineplex Odeon

The Economics of the Movie Business

Search This Blog

Sunday, May 15, 2011

Economist of Choice

Adam Smith: the Father of Economics


Adam Smith was born in 1723, in a small village in Kirkcaldy, Scotland, where his widowed mother raised him.  In 1751, Smith was appointed professor of logic at Glasgow university, transferring in 1752 to the chair of moral philosophy.  In 1776, Smith's "An Inquiry into the Nature and Causes of the Wealth of Nations" was published, which examined in detail the consequences of economic freedom.  This outlined the role of self-interest, the division of labour, the function of markets, and the international implications of a laissez-faire economy Smith never married, and he died in Edinburgh, Scotland on July 19, 1790. 

The following passage is taken from Adam Smith's 1776 book called: 
"An Inquiry into the Nature and Causes of the Wealth of Nations".

"...every individual necessarily labours to render the annual revenue of the society as great as he can.  He generally, indeed, neither intends to promote the public interest, nor knows how much he is promoting it.  By preferring the support of domestic to that of foreign industry, he intends only his own security; and by directing that industry in such a manner as its produce may be of the greatest value, he intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention.  Nor is it always the worse for the society that it was no part of it.  By pursuing his own interest he frequently promotes that of the society more effectually than when he really intends to promote it. I have never known much good done by those who affected to trade for the public good."


Smith's reputation is defined by his explanation of how rational self-interest in a free-market economy leads to economic well-being.  The price of anything, guided by the "invisible hand", is determined by the mechanisms Smith describes: the law of supply (which he says creates a direct relationship between the price of a product and the amount sellers are willing to sell) and the law of demand (which he says creates an inverse relationship between the price of a product and the amount consumers are willing to by).  This explains all sorts of modern phenomena, from scientific progress to environmental degradation to the establishment of movie theaters like CINEPLEX ODEON.  The exchange of goods and services is mutually beneficial.  

Smith was an advocate of individualism, yet his first major work concentrates on ethics and charity.  He saw the main cause of prosperity as increasing division of labour.  Using the famous example of pins, Smith said that ten workers could produce 48,000 pins per day if each of eighteen specialized tasks was assigned to particular workers.  Average productivity would be 4,800 pins per worker per day.  But without the division of labour, a worker would be lucky to produce even one pin per day. 

He said each individual strives to become wealthy "intending only his own gain" but to this end they must exchange what they own or produce with others who sufficiently value what they have to offer.  Therefore, by division of labour and a free market, public interest is advancedOtherwise re-distribution would result.

Smith used this insight to explain why wage rates differed.  He argued that rates would be higher for trades that were more difficult to learn , because people would not be willing to learn them if they were not compensated by a higher wage.  This also included people who engaged in dirty or unsafe occupations.  His thoughts gave rise to the modern notion of human capital.  Basically, differences in work were compensated by differences in pay.  Modern economists call Smith’s insight the theory of compensating wage differentials.


Smith believed that government also had an important role to play in society, like enforcing contracts, and granting patents and copyrights to encourage inventions and new ideas.  He also thought that the government should provide public works, such as roads and bridges, but he wanted the users of such public works to pay in proportion to their use.


Smith's writings look into the science of economics and a policy guide for realizing the wealth of nations.  He believed that economic development was best fostered in an environment of free competition that operated in accordance with universal "natural laws."    

 Smith is often regarded as the father of modern economics, and his writings have been enormously influential today.

_________________________________________________________________________________
Works Cited

http://www.adamsmith.org/adam-smith/

http://www.econlib.org/library/Enc/bios/Smith.html

Sunday, May 1, 2011

Unemployment


Statistics Canada defines the unemployed as those who are without jobs and who are actively looking and available for work. 

Unemployment can be classified as:
1) frictional - unemployment which results from people moving between jobs, and new workers entering the labour force
2) seasonal - unemployment which is caused by economic slowdowns related to seasonal variations
3) structural - unemployment that is caused by structural changes in demand patterns 
4) cyclical - unemployment that is due to cyclical changes in economic activity

For the economics of the movie business, seasonal unemployment is most relevant.  Winter and summer seasons don't necessarily affect movie theater employment, but "hot" movie seasons do...or times when "cool" movies will be showing, bringing more people to the movie theater.

The major costs of unemployment refer to the adverse effects that unemployment has on the economy, on the unemployed and their families, and on the society as a whole.  Basically, everybody loses, including movie theaters like CINEPLEX ODEON. 
The economic cost of unemployment can be measured as the difference between potential GDP (full-employment output) and actual GDP.  If you subtract actual from potential output, you get the output (income) gap, which represents the loss of output due to unemployment.


However, there are several noneconomic costs of unemployment.  They include emotional and psychological problems faced by the unemployed and their families like: violence, theft, loss of education and good health, etc.

Finally, there is the Classical Theory of Unemployment: the economy will tend to move towards full employment provided that interest rates, wages, and prices are flexible.  Lapses from full employment would be for a short time only, since forces would work to automatically eliminate any unemployment which might emerge.  Furthermore, unemployment occurs because the wage rate is set too high, and for some reason, is not allowed to fall.


The wage rate would fall to restore full employment.

In Conclusion, unemployment for movie theaters, like CINEPLEX ODEON, is low.  Last year alone Cineplex Odeon, owned by Sony, earned more than $47 billion CAD.  Aggregate expenditure results in an increase in production and a decrease in unemployment


Thursday, April 7, 2011

Competition

Going to the movie theater is great,
especially if there is a new movie coming out.

But if there were easier, more accessible ways to see movies,
would you re-think about going out to a local theater like CINEPLEX ODEON?

Competition in economics is a term that encompasses the notion of individuals and firms striving for a greater share of a market to sell or buy goods and services.  With respect to the movie business, competition comes down to convenience... 


OR
OR

?????????????????????????????????????????????????????????????????

Using iTunes, movies can be downloaded directly onto your computer, without you ever having to leave your home. 
At a movie rental store (like Rogers or Blockbuster), you can rent a movie for a fraction of the cost of seeing it in theaters.  iTunes and movie stores also offer a lot more selection than the average 8-12 movies shown at a movie theater. 
Yet, movie theaters offer consumers the "ultimate movie experience" with the grand effects, lighting, and sound, that your home computer and tv
just don't have.

Competition forces industries either to seek more efficient methods of production or leave the market.  Because there are options other than a movie theater for consumers to watch movies (like iTunes and movie rental stores), competition is created. 
The increase in competition will result in a more efficient use of resources, and therefore, costs and prices will then tend to decrease.

Basically with competition, you get the goods/services you want, for
less $...
and therefore you can see the movie you want, whether at the movie theater or at your home, for less money too.


Wednesday, March 23, 2011

Demand

Being a senior student means:
You love seeing movies
especially at movie theaters like CINEPLEX ODEON.


You may grudgingly pay around $12 for a ticket, but a movie is a movie, and you are generally guaranteed a good time. 
This is the element of Demand.  If refers to the various quantities of a good/service that people will be willing and able to purchase at various prices during a period of time.  
But what if the price of a movie suddenly skyrocketed to
$25?
$30?
Or consider if your usual Small Popcorn went from $4.75 to $8.00 instead. 
As the price of a product goes DOWN, the quantity demanded increases, and as the price of a product goes UP, the quantity demanded decreases.  However, movie theaters raise prices MINUTELY.
Looking at the prices of movie tickets/food, someone may think twice about seeing the newest flick...especially if the movie isn't "worth it".

Note: there is an inverse relationship between price and quantity demanded


The factors that shift demand include:

Income:


If you receive a pay increase, your demand for movies will increase because you can be more frivolous with your money
OR
If you have a pay decrease, your demand for movies will decrease because you likely can't afford to spend money on entertainment.

Prices of Related Goods:


1) Substitutes: goods that can replace each other e.g Large Popcorn + a Small Fries both=$5.00
The price of Popcorn increases, so the demand for Fries increases
OR
The price of Popcorn decreases, so the demand for Fries decreases.

2) Complements: goods that go together e.g. Chocolate Bar + some Candy
The cost of Chocolate Bars decreases, so the demand for Candy decreases
OR
The cost of Candy increases significantly, so the demand for Chocolate Bars increases.

Tastes/Preferences:


Consumers want to see the newest action/romance/drama/comedy movie, so demand for movies increases
OR
There aren't any "good" movies coming out, so demand for movies decreases.

Expectations:

VS.

It's July and theatres are preparing for Harry Potter and the Deathly Hallows Part II to come out, so demand for tickets increases
OR
For 4 months, theaters only show movies that appear "stupid", "boring", or "lame", so demand for tickets decreases.

 Population:


More people (especially senior students) move to your town/city, so demand for a movie theater increases
OR
Many senior students in your town/city move away to attend college/university/work, so demand for a movie theater decreases.

Tuesday, March 1, 2011

Opportunity Cost


As a senior student, you make economic choices daily.

HOW?

Imagine you want to watch a movie at the local movie theater.  


You first have to consider the price of Admission:
General (14-64) $11.75
Child (3-13) $8.99
Senior (65+) $8.99
OR whether you want to see the movie in 3D:
3D General (14-64) $14.75
3D Child (3-13) $11.99
3D Senior (65+) $11.99


However, seeing a movie also involves purchasing food and drink. 

   

As the consumer you have to consider: what size drink/popcorn you want, the quantity of each item, and if you want to also purchase other food items such as chocolate, candy, ice cream, hot dogs, fries, etc.
Here is a list of food/drink prices for a normal theatre 
(like CINEPLEX ODEON):
Pop
S-$4.50 M-$4.75 L-$5.00
Popcorn
S-$4.75 M-$5.25 L-$5.00
Chocolate Bar
$2.50
Ice Cream
S-$3.50 M-$3.75 L-$4.00
Candy
$3.50
Hot Dog
$6.50
Fries
S-$5.00 M-$6.00 L-$6.25 

Imagine you only have a budget of $30.00.  How will you spend your money?

This is the dilemma of opportunity cost.

Opportunity cost refers to the alternative(s) that is/are sacrificed when (a) choice(s) is/are made.  Other examples of opportunity cost involved with this scenario include: if you only have a certain amount of time to watch a movie, or if you have an economics test tomorrow but choose to see a late night movie instead.

Therefore, if you have a scarcity of time, money, etc. at a movie theater, you have to make choices based upon that scarcity.  Should I choose to watch a movie another night when I do not have to study for a test?  Should I buy the chocolate bar instead of the candy?  Should I purchase a Small pop/popcorn instead of a Large?

Each choice will provide
a low opportunity cost: the choice(s) made incur(s) a high benefit
AND/OR
a high opportunity cost: the choice(s) made incur(s) a low benefit 
to determine the best decision.