Competition

Going to the movie theater is great,

especially if there is a new movie coming out.

But if there were easier, more accessible ways to see movies,
would you re-think about going out to a local theater like CINEPLEX ODEON?

Competition in economics is a term that encompasses the notion of individuals and firms striving for a greater share of a market to sell or buy goods and services.  With respect to the movie business, competition comes down to convenience... 


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Using iTunes, movies can be downloaded directly onto your computer, without you ever having to leave your home. 
At a movie rental store (like Rogers or Blockbuster), you can rent a movie for a fraction of the cost of seeing it in theaters.  iTunes and movie stores also offer a lot more selection than the average 8-12 movies shown at a movie theater. 
Yet, movie theaters offer consumers the "ultimate movie experience" with the grand effects, lighting, and sound, that your home computer and tv
just don't have.

Competition forces industries either to seek more efficient methods of production or leave the market.  Because there are options other than a movie theater for consumers to watch movies (like iTunes and movie rental stores), competition is created. 
The increase in competition will result in a more efficient use of resources, and therefore, costs and prices will then tend to decrease.

Basically with competition, you get the goods/services you want, for
less $...
and therefore you can see the movie you want, whether at the movie theater or at your home, for less money too.